Posted March 31, 2010
About the time October rolled around last year, I was inching ever so much closer to figuring out some key elements I had been on the quest for. Mainly, there were two things that plagued me still:
My company name and my industry focus.
Oh, is that all? Just your company name and what you do? THAT’S not necessary for starting a business at ALL!
Some of you remember that when I started the business last year, I did so under the name 8/21 Design, my husband’s and my business that had been established years ago for me to sell my stained glass work. A couple of years later, 8/21 Design also became the name Jon took when he started his framing business (about the name: the date 8/21 is important in my life, our lives, and at the time it was created, it seemed to be the perfect name…just vague enough to allow it to morph to fit what would come down the road, and with special significance/a great story behind it if anyone asked.)
Problem was, I now wanted people to know precisely what it is that I did, and I knew that 8/21 Design wasn’t a name that was communicating what I needed it to in order to get the word out. And as far as the industry focus, I also knew that a traditional type of interior design was not my thing. It just didn’t speak to me the same way what I do now does. Nope, the perfect mix of all the key understandings and elements still had not settled into my bones. And it was October! Five months now of figuring out and fretting and I still wasn’t feelin’ it! It was about that time that I had started to take on clients, confident in my abilities and with enough homework done at that point to do so. Yet, I was still waffling over the name and my niche.
In hindsight, of course, I knew exactly what I wanted and needed to do all along, but it was buried pretty deep under all the layers of doubt and fear. I was at the point where I was soooo close!!! I could feel that train a comin’ and I knew that it was time to jump on board. What I needed was some tough love, a jolt to kick-start this ride. And so I did what I always do when I realize I truly need some outside assistance: I hired a professional.
Enter one fabulous force of nature…Danielle LaPorte. When I happened upon her website late last summer, I ate it up. All of it. I read every single word from every single link on every single page on this woman’s website. She was speaking the same language I was speaking to my dreamy, imaginative, creative self deep down but that I just couldn’t bring myself to verbalize to others yet.
So I scheduled a Fire Starter Session with her. She asked all the right questions, listened hard to how I answered them, asked me more and more, listened to my truths, dissected the rhetoric, and then set me off on a simple and focused course. All in an hour over the phone, and followed up with an audio recording to replay. Awesome. Simply awesome.
Here’s my summary of what came out of all of that:
Karen Starr ReDesign (looky there…my name and what I do)
Pluck out the useless crap of not feeling worthy of this. You have created this and you are a natural designer. Who doesn’t want to work with someone who has built their career on their natural talents?
Don’t try to be everything to everyone, just focus on your strengths (simply put: a strength is something you do that makes you feel strong, a weakness is something you do that makes you feel weak.)
Do not let where you were in the past keep you from where you’re going in the future.
We have everything we need.
These nuggets of wisdom, that session with Danielle, it was all game changing for me….self-realization at it’s finest. And ever since that day in late October, thoughts and then things just started forming and clicking and becoming clearer. Opportunities just kept presenting themselves.
Oh, it was go-time, baby!
Tomorrow: Part 4 – wherein I start dancing the tango with Serendipity…